For three years, I’ve worked as the copywriter for North Italia, a nationally-recognized Italian restaurant chain with over 30 locations across America. With the collaborative efforts of my creative teammates, we helped to craft a cohesive and recognizable tone & voice for the brand, while formulating engaging copy and messaging that has thrived for a variety of formats, needs, and placements (including a record-breaking Pi Day Event at SXSW, OOH billboards, A-frames, evergreen posts, menu descriptions, brand merchandise, email newsletters, seasonal campaigns, social videos, online ordering promos, and beyond).

Every piece of copy for North Italia has been handcrafted to reflect the characteristics and values of the establishment at large, maintaining a voice that feels approachable, elevated, friendly, modern, confident, genuine, and fun. Examples of this published work are seen below.